Sample report, populated with a representative £7.4m ARR scaling SaaS dataset.
Your composite
0.0
GTA Score
Developing

Real value, with focused gaps to close before going to market.

Buyer attractiveness
69 / 100
weighted across revenue, growth, market, tech, leadership
Implied value leakage
~12%
value left on the table at today's score
LTM revenue
£7.4m
basis for valuation modelling
Completion
100%
52 of 52 questions answered
Pillar radar

Eight dimensions, one shape.

Pillar breakdown
  • 01Company Profile78 · w. 10%

    Investor-grade. Targeted polish before going to market.

  • 02Revenue Quality71 · w. 18%

    Investor-grade. Targeted polish before going to market.

  • 03Growth Engine71 · w. 16%

    Investor-grade. Targeted polish before going to market.

  • 04Market Position66 · w. 10%

    Functional. Meaningful upside available with focused work.

  • 05Operations61 · w. 10%

    Functional. Meaningful upside available with focused work.

  • 06Leadership66 · w. 12%

    Functional. Meaningful upside available with focused work.

  • 07Technology & AI65 · w. 10%

    Functional. Meaningful upside available with focused work.

  • 08Transaction Readiness54 · w. 14%

    Functional. Meaningful upside available with focused work.

Top three value risks
  • Transaction Readiness35 / 100
    Have you commissioned a Quality of Earnings (QoE) report?
  • Market Position47 / 100
    Which moats are demonstrably present?
  • Operations50 / 100
    Maturity of documented operating processes?
Top three opportunities
  • Leadership90 / 100
    Voluntary executive attrition over last 24 months?
  • Company Profile90 / 100
    Which revenue model dominates your business?
  • Technology & AI85 / 100
    Best description of your core technology stack?
Valuation Lift Simulator

Move the seven levers. Quantify the upside.

Each lever is calibrated against real mid-market transaction data. Projected ranges are illustrative; we sharpen them inside a paid GTA Diagnostic.

25%
Lower is better. Above 20% triggers buyer indemnities.
105%
Above 110% unlocks growth premium.
15%
Headline number for most mid-market buyers.
3
1 = critical · 5 = fully de-risked.
3
Embedded AI is now a scored line item.
3
Predictable, measured acquisition.
3
Process, reporting, accreditations.
Projected outcome
67.9
+1.3 pts
Developing
Current valuation range£34,532,100 – £46,719,9005.5x revenue
Projected valuation range£35,790,100 – £48,421,9005.7x revenue
Implied uplift4%

Illustrative model, not a quote. Real multiples depend on buyer type, deal structure and category-specific comparables. We refine these with a paid GTA Diagnostic.

Personalized priorities

Where to focus first.

  1. 01
    Transaction Readiness
    Stand up an evergreen data room and commission a pre-emptive Quality of Earnings before the first conversation.
  2. 02
    Market Position
    Codify a one-page differentiation narrative with three named comparables and three named moats.
  3. 03
    Operations
    Document the top five operating processes to ISO-grade and migrate management reporting into a single live dashboard.
  4. 04
    Operations
    Document the top five operating processes to ISO-grade and migrate management reporting into a single live dashboard.
  5. 05
    Leadership
    Identify and back-fill the single most founder-dependent function. Test it with a planned 30-day absence.
Make this real

Take this report into a 30-minute call with Zafar.

We'll pressure-test the score, the levers, and the timeline, and tell you honestly whether the next move is to prepare or to go.

Book a call with ZafarRefine my answers