I built this so you'd know what your business is really worth.
Founders typically only learn how a buyer judges their business once one is already at the table. By then, it's too late to change the story.
The 
gives you that view early. It uses the same diagnostic I run at the start of every engagement, so you can see where you stand, understand what's affecting your value, and decide what to do about it.
- 8
- Value driving pillars
- ~60
- Diagnostic questions
- 12m
- To complete
Eight dimensions that decide your headline number.
Every pillar is scored 0 to 100 and weighted by how much it actually moves deal outcomes. Together they produce one defensible GTA Score you can take to a board, an investor, or a buyer.
Company Profile
The structural facts: legal entity, scale, geography, sector.
Revenue Quality
Recurring share, contract length, retention, concentration.
Growth Engine
Trajectory, repeatability of acquisition, pipeline coverage.
Market Position
TAM, share, differentiation, competitive moat.
Operations
Process maturity, gross margin, working-capital discipline.
Leadership
Team depth, founder dependency, governance.
Technology & AI
Platform leverage, data assets, AI maturity, defensibility.
Transaction Readiness
Reporting, diligence pack, legal hygiene, exit narrative.
A board-grade report you can act on tomorrow.
Pillar scores, your top three risks, your top three opportunities, an estimate of where value is leaking, and a personalized priority list. All generated the moment you finish.
View the full sample reportMove two levers. Watch the multiple move.
The full simulator on your results page lets you model all seven value levers. Have a play with two of them here.
“Founders don't get exits wrong because they're bad at building. They get them wrong because nobody ever told them how the buyer scores.”
I've spent two decades sitting next to founders through raises, exits and transitions. The GTA framework is the distilled version of the diagnostic I run in week one of every engagement, now in your hands before you ever pick up the phone to an advisor.
